Brand Introduction
Global Recordings Network (GRN) is a leading provider of evangelistic and discipleship audio visual materials to the least reached language groups of the world. Their passion is to work where there are no translated Scriptures and no viable local church.
Rebranding
The goal was to modernize the brand and craft a simple, but recognizable logo that could be understood worldwide. The old logo had various visual inconsistencies and included english characters that would not translate across the language barrier.
Research
Mind-Mapping
Thumbnail Sketches
“Toby spent the time to review a number of our documents. He formulated a problem statement and an outcome statement that beautifully captured the core of our mission. He then creatively combined the major elements and purposes of our work into a simple and unique logo. I was very impressed and excited about the work he did for our organization.”
Tim Strauss
International Director – Global Recordings Network
